Ysé reveal your natural beauty by crafting lingerie without padding, which is integrated into everyday fashion wardrobe.
Who are you?
Berengere Lehembre and Clara Blocman. We created Ysé the first French brand of lingerie without padding that naturally highlight the figure. We were looking for a lingerie like women of today: feminine without being "too much", and very qualitative that integrates with everyday fashion wardrobe.
How would you define your style?
Lingerie of today. That is to say an underwear that can be worn every day to feel beautiful and good without special occasion! Vintage inspiration brought up to date graphics and clean lines: lingerie sets Ysé reveal a modern and extremely feminine style.
What inspires you?
Charlotte Gainsbourg, Vanessa Paradis, Caroline de Maigret: spontaneous elegance of these women and their irresistible allure are beautiful inspiration.
A few words about this collection...
This collection is a small selection of our must-have. While creating this collection we aimed at designing the perfect lingerie drawer. Whether you're looking for a casual bra or something more fancy, you can chose among these Ysé bras !
What's your favorite piece in our selection?
"L'Amant" meaning "The Lover" in French is made out of a very delicate embroidery which creates an irresistible "tatoo" effect on the skin. The bras and panties of this collection offer the ideal look to feel feminine and attractive without being "too much" !
What are you most proud of?
We are proud of all the little thank-you notes we receive from our clients every week. Women thank us for having understand that there is no need to boost a natural cleavage with extra padding.
If your brand was a music, a movie, a cocktail...
It would be a French poem or a novel like all the names of our collections. "Night Flight", "24 to Life of a Woman", "Love Paris," "Time to live" ... to name a few!